Search Engine Optimization (SEO)

SEO involves researching and strategically implementing relevant keywords throughout website content to match user search queries. This helps search engines understand the relevance of the content to specific queries.

This includes optimizing various elements within the website itself, such as meta tags, headings, URLs, and internal links. These optimizations help search engines crawl and index the site more effectively, improving its chances of ranking higher in search results.

SEO also involves activities outside the website, such as building backlinks from reputable sources, social media promotion, and online reputation management. These off-page efforts contribute to the website's authority and trustworthiness in the eyes of search engines, ultimately improving its ranking position.